The release of a highly anticipated trailer is not new. However the folks behind the new Planet of the Apes prequel (Rise of the Planet of the Apes) took it upon themselves to create a small event 1 day before the trailer release.

Indeed to take advantage of the real-time nature of the web which resonates increasingly with events, they streamed a show direct from New Zealand to their Facebook page, giving fans all around the world their first glimpse of the movie as well as insight from the Visual FX director and an actor.

All and all a smart play to leverage real-time conversation and build up anticipation of the trailer. The results, a 50% increase in their Facebook Fan page like count.

FB App - http://www.facebook.com/apeswillrise?sk=app_196350580404232

Give this a look. Battlefield 3 is forcing the "Like" on Facebook by teasing a trailer that is unlocked after 1 million people Like the page. Fans are clamoring for more footage of their new engine, so it's working well with over 40,000 new Likes today alone.

Late last week a new startup named Color created quit a buzz with its entry in the mobile photo apps category. Backed by Sequoia Ventures (the same guys who funded YouTube among many others), they unveiled aphoto app for iOS and Android devices with an interesting twist. Instead of letting you pick who you shared your photos with, it automatically created a set of friends based on physical proximity to you.

Show up at a industry party and start taking pictures. If you're doing that through Color those photos are instantly shared with everyone else at that event with the Color app open.

Color is based on the notion of an implied social circle, in this case a set of strangers who are at the same event (location).

All in all this startup is shaking up things. Look to see more apps with implied social networks coming out soon.

Check this out. This is a brand new iPhone app that came out last week. "Color" is a photo and video sharing app for groups. Sounds vanilla on the surface, but could be groundbreaking. They are developing the first service that tries to dynamically create a transitory grouping of people. Think of it as a proximity-based social network...

Microsoft Tag (a fledging competitor to the QR code) just released a great infographic about mobile phone usage.

Some key highlights include:
- The top 3 usages of mobile phones are gaming, weather and maps
- That 86% of mobile internet users are using their devices while watching TV

All in all a great little graphic to spur the imagination.

Having a concentration of iphone fanboys, it's hard to make a dent at out agency and get people talking about another smartphone.

But the latest campaign by sony Ericsson for the Xperia PLAY does just that. Thanks to some great writing, brilliant casting, these quirky videos really do highlight the great features and advantages of the PLAY over most smartphones.

From a media standpoint launching this around a youtube brand channel with support from a homepage take over gave it the reach necessary to get viral.